Kentmorr Restaurant
Identity System
Services
Brand Identity, Logo Design,
Website Design, Print Materials
Problem
Kentmorr Restaurant is a waterfront restaurant with locally sourced seafood. The restaurant lies within the middle-to-high priced range, however the visual representation of their branding of the restaurant doesn't back the price point. A locally invested, family staple meant taking the branding to a luxurious feel would result in a separation from frequent visitors. The restaurant has been in business for over 60 years, therefor this loss of hometown customers would weigh heavily.
Solution
Rebranding the restaurants identity to a familiar, inviting visual experience helped reinforce the price point while still connecting with regular customers. A fresh design on the logo, menu and introducing a legible, enticing website allowed for a modernization much needed. When comparing to other restaurants in the area, whose digital footprint lacks heavily, Kentmorr is now able to stand out from competitors and attract new crowds. Integration of brand elements aimed for Fall, 2021 due to covid-19 profit losses.
